Here's how we turned a physical therapy practice into a runner's destination.
We built their digital presence around one powerful truth:
"runners don't want generic PT, they want someone who understands their passion."
Here's what we created:
Focused Message
Instead of being another PT clinic, we positioned them as the go-to experts for runners—led by a PT who's actually a runner himself.
Runner-centric Website
We built a platform that speaks directly to runners' specific injuries, goals, and concerns - not just general PT services.
Valuable Content
We created resources specifically for runners, showing deep understanding of their unique challenges.
Targeted Approach
We focused all messaging and marketing on connecting with the running community."
The Results?
We successfully positioned Runner 2 Sport PT from a regular PT practice to a recognized running specialist, attracting serious runners who want expert care.
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